Learn:
•Ghostwriting
•Graphics Design
•Video Production
•Strategic Media Campaign
From the professionals behind successful campaigns; and join the 6 digits income earners.
Our instructors don’t just teach these lucrative skills – they use them daily serving Africa’s leading establishments.
What Makes Us Different?
Unlike typical online courses taught by career educators, using theoretical knowledge, generic examples, and no real client work.
CCA courses are taught by:
Agency professionals serving blue-chip clients
Battle-tested strategies used with blue-chip companies
Real case studies from actual campaigns
Current industry insights, not outdated theory
Lagos Water Corporation
Chellarams PLC
City University
Neimeth
Longman
BUHS
Stallion
Master Three Lucrative Skills
Ghostwriting
Master the art of writing for C-suite executives and thought leaders. Learn to capture voice, build authority, and create content that drives business results.
- Executive voice capture
- Thought leadership content
- Business storytelling
- Strategic messaging
Graphics Design
Create designs that work for PLCs and multinationals. Learn design systems, brand guidelines, and execution skills that meet real-world client expectations.
- Brand identity systems
- Campaign visuals
- Corporate design standards
- ROI-focused design
Media Campaign Planning & Execution
Master the art of writing for C-suite executives and thought leaders. Learn to capture voice, build authority, and create content that drives business results.
- Campaign strategy
- Budget management
- Media planning
- Performance tracking
Industry Experts
Active Professionals
Real Projects
Portfolio Ready
PLC Experience
Blue-Chip Standards
Certification
Recognized Credential
Masterclass 01
CCA GHOSTWRITING MASTERCLASS
Write Newsletter, Email & Social Media Ghostwriting & Earn ₦200k+ Monthly
WHY THIS COURSE
Local and foreign clients desperately need skilled ghostwriters to consistently write their content since they lack writing time. You’ll fill that gap while building your income + write to grow your business.
The Skills Gap Closed:
Universities don’t teach newsletter strategy, email psychology, or LinkedIn ghostwriting.
We do.
BENEFITS
Newsletter Ghostwriting:
Earn premium income, master subject lines, storytelling hooks, and a consistent voice across platforms like Substack and email clients.
Email Ghostwriting:
Write the five core email sequences – welcome, sales, nurture, re-engagement, and onboarding—that businesses pay up to ₦300,000 per project locally and more for international.
Social Media Ghostwriting:
Dominate LinkedIn, Twitter/X, and Instagram ghostwriting. Create posts that build brands, generate leads, and earn you handsome income.
TOOLS & INNOVATIONS YOU’LL MASTER
Digital writing rules, AI-powered writing, ChatGPT and Claude strategically for research, ideation, and editing – without sacrificing the human voice clients pay premium for.
Content Management Platforms:
Master Substack, Beehiiv, ConvertKit, and email platforms. Schedule, analyze, and optimize content using Buffer, Trello, and Google Workspace – all smartphone-accessible.
+ Voice Capture technology
WHO THIS IS FOR
✓ Aspiring Freelancers struggling with per per word billing.
✓ Current Writers who want to upgrade to premium niche of ghostwriting.
✓ Career Changers & unemployed graduates
Masterclass 02
CCA GRAPHICS DESIGN MASTERCLASS
Design That Sells. Create on Your Smartphone. Earn Premium Rates
WHY THIS COURSE?
Every business needs design -logos, social media graphics, marketing materials, brand identities. You’ll create professional-quality designs that solve business problems and earn you up to ₦150,000 per project.
The Skills Gap Closed:
Universities teach design theory from outdated textbooks. We teach current design thinking, 2026 trends, and the tools businesses actually use – preparing you for real clients.
BENEFITS + TOOLS & INNOVATIONS YOU’LL MASTER
Canva Pro Mastery:
Advanced features, brand kits, team collaboration, animation, video editing and custom templates.
Become the Canva expert businesses hire at premium rates.
AI Design Tools:
Leverage Midjourney, DALL-E, and Canva AI for rapid ideation, background removal, image enhancement, and creative exploration – cutting design time by 50% while maintaining quality.
Professional
Software:
Adobe Illustrator (vector design), Photoshop (image editing), Figma (web/app design), CorelDraw (print design). Know which tool for which job – and execute flawlessly.
Design Thinking & Strategy:
Learn to design for conversion. Understand color psychology, typography hierarchy, layout principles, and how design drives business results
WHO THIS IS FOR
Smartphone-First Creators: Start earning immediately with just your phone, then invest in equipment as revenue grows.
Career Switchers: Build a design business from scratch. Experience – just visual interest and willingness to practice what we teach.
Existing Designers: upskill with current tools, AI integration, and business strategies that increase your rates 2-3x within 90 days.
Masterclass 03
CCA MEDIA CAMPAIGN STRATEGY MASTERCLASS
Blend Traditional with Digital. Reach 100% of Your Market. Drive Real ROI.
WHY THIS COURSE
Most marketers focus only on social media, ignoring Africa’s 62% non-internet users. You’ll master integrated campaigns that dominate both traditional media and digital platforms – capturing the entire market.
The African Market Reality:
Regulated traditional media contents = brand endorsement = brand credibility. Digital drives conversion and ROI. Combining both = unbeatable competitive advantage.
The Skills Gap Closed:
Digital marketers don’t understand traditional media buying. Traditional marketers struggle with social ads. You’ll master both – positioning yourself as the complete strategist businesses desperately need.
BENEFITS
Traditional Media Strategy:
Plan radio, TV, newspaper, and outdoor campaigns. Understand media buying, rate negotiation, scheduling, and how to secure editorial endorsements that build brand credibility before digital campaigns begin.
Digital Campaign Mastery:
Execute Facebook/Instagram, Google, LinkedIn Ads, and TikTok campaigns. Master audience targeting, budget allocation, A/B testing, and conversion tracking for measurable ROI.
Integration Framework:
The proven 3-phase approach: (1) Traditional media builds awareness and trust. (2) Digital retargets warm audiences for conversion. (3) Analytics optimize both for maximum efficiency and profit.
Analytics & Reporting:
Google Analytics 4, Facebook Analytics, campaign dashboards. Prove ROI with data – showing clients exactly how traditional + digital integration outperforms single-channel approaches.
Agency-Level Expertise:
Deliver what advertising agencies charge millions for. Position yourself as an independent strategist or build your own boutique agency serving SMEs to corporates.
WHO THIS IS FOR
✓ Digital Marketers Expanding: You know Facebook Ads but clients ask about radio. Learn traditional media to wins bigger budgets.
✓ Traditional Media Pros with zero digital skills. Bridge the gap and stay relevant as markets shift – while maintaining your traditional media advantage.
✓ Business Owners & Entrepreneurs: Master both traditional and digital, save millions in 3rd party fees, and control your growth.
Masterclass 04
Video Production Masterclass
Video isn’t optional anymore. It’s how businesses communicate, sell, and build authority.
Concept Craft Academy teaches:
✔ How to plan videos that meet business objectives
✔ Production techniques used for seven-figure campaigns
✔ How to deliver projects that clients pay premium rates for
✔ Real-world workflow from actual agency projects
You’re learning from professionals who produce videos for PLCs, not just YouTubers teaching other YouTubers.
Now, we’re sharing the complete framework—from pre-production planning to editing and final delivery.
Who This Course Is For:
- Content creators wanting professional-level production quality
- Marketing professionals needing in-house video capabilities
- Entrepreneurs building personal brands through video
- Freelancers wanting to offer video production services
- Corporate communications teams producing internal and external content
- Aspiring videographers who want to skip years of trial and error
FEE STRUCTURE & CERTIFICATION
Course Duration
3 Months Intensive
University Certification – $45 Optional
Early Bird (First 50 to enroll)
₦65,000 | $65
per course
Regular Pricing
₦85,000 | $85 per course
Corporate Trainig
#750,000 | $700 – #3,750,000 | $3700
per course for 10 – 50 employees/students
Contact: corporate@conceptcraftad.com
Minimum Requirement
SSCE Certificate
Mode of Training
Physical | Online
The UNCOMFORTABLE TRUTH
Did you know:
* Over 60% of entry-level job openings in Nigeria are not filled for lack of relevant skills in graduates?
* About 85% of Nigerian graduates lack digital skills needed in today’s market?
* Your Degree is outdated from the day you obtained it?
The Reasons:
Universities review curricula every 5 years, while the market transforms every 6 months.
While curriculum committees debate adding “social media” to syllabi, TikTok has already changed three times.
While universities teach “traditional advertising,” AI tools are automating entire workflows.
Loads of Courses are taught, the market calls for niche specialization.
The system can’t keep up. And students/graduates struggle
You can’t keep trying outdated skills and be expecting growth.
Join us inside CCA. In 3 months, you’re done with what’s working.
Learn From Actual Campaigns
Product Launch campaigns
for PLC Brands Marketing firms
Brand Repositioning
for a corporation
Student Recruitment
for top institutions
Ready to Make a Difference?
Our Brand & Performance Marketing Journey
Stallion Corporate Calendar
As in this corporate calendar design, far back 2009 – we teach calendar designs that combine sales with corporate image functions.
City University -Social Media Campaigns
As in this old social media campaign, we understand and train based on African market peculiarities -whether on product credibility, pricing, or the 38% internet reach inside CCA
Giving Back to the Society – Ghostwriting
Re-₦26m School Fees: WHAT YOU DIDN’T KNOW
This free offering-crisis communications efforts helped the school address public revolt over high fees.
And in return, connected writer to the school’s founding member, opening doors for business collaboration.
Exactly how we’ll use Ghostwriting to open business doors for you.
About the Founder
Nwokoro U. Chris, PhD
Founder & CEO
15 Years
CEO marketing agency experience serving top performing PLCs, Corporations, Universities, Schools, and startup businesses
10 Years
University teaching and research skills, combining academic rigor with practical industry expertise
14 Months
Skills upgrade from the world’s best in Social Media Marketing, Ghostwriting, and one of Nigeria’s best in Graphics Design Masterclass. – 3 niches for efficient coordination
WHY I FOUNDED CONCEPTCRAFT ACADEMY – The UNCOMFORTABLE TRUTH
Troubled by the rate advertising agencies fail between 2019-2024, I researched the problem.
The results, published in peer-reviewed journal (link below), were shocking – 80% of the old agencies died within the 5 years.
The cause wasn’t lack of talents. It wasn’t capital. It wasn’t the economy.
It was a massive SKILLS GAP—caused by curricula and skills that aren’t updated to match market realities.
After watching my hardworking and brilliant students graduate and struggle for jobs. Again, I researched the problem.
Findings revealed:
- the cause wasn’t absence of jobs; lack of willingness to work
- But, massive skills gap between market demands and what universities graduate
(85% of Nigerian graduates lack digital skills to match available entry-level jobs)
- 60% entry-level jobs openings are never filled for lack of relevant skills
And the root causes:
❎ Universities review curricula every 5 years (in a market that transforms every 6 months)
❎ While we teach “traditional marketing,” African businesses crave for a blend of more digital and less traditional marketing strategies
❎ While curriculum committees debate, AI tools are reshaping entire industries
❎ Most trainers teach theories they’ve never tested with real budgets
❎ Nobody trains entry-level staff as work from home gains space
Meanwhile, businesses are desperate for professionals who can:
✔ Write content that converts (not just engage)
✔ Design visuals that sell (not just look pretty)
✔ Plan campaigns that generate ROI (not just likes)
✔ Produce videos that drive action (not just views)
Since I can’t change the traditional education system, I left the system and developed a solution—ConceptCraft Academy.
Built after one year of learning from:
👉 The world’s best ghostwriting academies (programs charging $2,000+ USD)
👉 Global leading social media marketing experts
👉 Nigeria’s top graphics design professionals
- Updating my skills and tracking what’s working globally. So as to bring world-class training to you at an accessible price.
We’re not another “make money online” course.
Rather, we teach the right tools, today’s skills, and standards that address the growing social media marketing riots.
We’re bringing agency-level, globally-benchmarked training that matches TODAY’S market demands.
Evidence-based. Battle-tested. Results-focused.
Because outdated curricula are killing careers and businesses.
And we can’t continue watching promising brands including you, struggle. Join us, let’s together close the skills gap.
My Recent Peer-reviewed Publications
* Nwokoro, U. C (2024). Analysis of the Factors that Influence Death and Survival of Advertising Agencies in Nigeria. Journal of Economics and Allied Research, 9(2), 271-280.
* Nwokoro, U. C (2024). Interrogating the Role of Brand Visibility on the Survival of Private Universities in ECOWAS countries.
Lwati: A Journal of Contemporary Research, 21(1) 57-74
* Plus a host of other publications, Mainstream Media interviews, and LinkedIn articles – addressing brand and performance marketing challenges in Africa
For details, visit: LinkedIn
Join the 6 digits income earners even as you
Enjoy a 30% fee cut (for first 50 to enroll)
Join the Industry-leading brand resilience training from active marketing professionals.
Masterclasses
Join the Industry-leading brand resilience training from active marketing professionals.
Masterclasses
- Ghostwriting
- Media Campaign Strategy
- Graphic Design
- Video Production
Get in Touch
- info@conceptcraftadcom
-
+2348034038252
+2348066655039
© 2025 ConceptCraft Academy. All rights reserved.